Jennifer Aaker,Andy Smith,Carlye Adler,Dan Ariely,Chip Heath: The Dragonfly Effect: Quick, Effective, and Powerful Ways to Use Social Media to Drive Social Change
Description
Proven strategies for harnessing the power of social media to drive social change Many books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. The Dragonfly Effect shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal.
Named for the only insect that is able to move in any direction when its four wings are working in concert, this book * Reveals the four "wings" of the Dragonfly Effect-and how they work together to produce colossal results * Features original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty * Leverage the power of design thinking and psychological research with practical strategies * Reveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States The Dragonfly Effect shows that you don't need money or power to inspire seismic change.
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Packed with information, stories, reflections and rituals, this book is designed to open readers up to a fresh new world of magic and possibility.
This epic work-named a best book of the year by the Washington Post, Time, the Los Angeles Times, Amazon, the San Francisco Chronicle, and a notable book by the New York Times-tells the story of the Hemingses, whose close blood ties to our third president had been systematically expunged from American history until very recently. Now, historian and legal scholar Annette Gordon-Reed traces the Hemings family from its origins in Virginia in the 1700s to the family's dispersal after Jefferson's death in 1826.
From the war on The Egyptian Miracle: An Introduction to the Wisdom of the Temple download PDF terror to the global financial crisis, traditional concepts of world politics are being challenged on a daily basis. In these uncertain times, the study of international relations and the forces that shape them have never been more important. Written specifically for students who are approaching this subject for the first time, World Politics is the most accessible, coherent and up-to-date account of the field available. It covers the historical backdrop to today's political situations, the complex interactions of states and non-state actors, the role of political economy, human security in all its forms, and the ways in which culture, religion and identity influence events. World Politics takes a new approach that challenges traditional interpretations, and will equip students with the knowledge and the confidence needed to tackle the big issues.
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Author: Jennifer Aaker,Andy Smith,Carlye Adler,Dan Ariely,Chip Heath
Number of Pages: 240 pages
Published Date: 26 Oct 2010
Publisher: John Wiley and Sons Ltd
Publication Country: Chichester, United Kingdom
Language: English
ISBN: 9780470614150
Download Link: Click Here
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